Make It Readable Campaign

Sight Loss Services Charitable Trust: Make it Readable Campaign June 2015 

Have you ever tried to read an article, a notice, a telephone number or directions on a packet and given up in disgust?

Too much printed material is unreadable even by those with normal vision, let alone those whose vision is being compromised by common age related problems like macular degeneration, cataract or glaucoma. 

 It has poor contrast, small font size, busy backgrounds and other elements that reduce its readability. This means that printed material often with essential information, is not reaching a portion of its intended audience in particular older adults (the prevalence of eye disease is strongly related to age). It can result in people becoming functionally-illiterate, less informed and less connected to their communities.

Sight Loss Services ‘MAKE IT READABLE CAMPAIGN,’  in liaison with Grey Power and funded by MSD, aims to draw attention to this issue and fight back against poor design and persuade designers, graphic artists, publishers and writers to adopt readable print guidelines.

You can support our campaign by completing a simple survey telling us about the materials or articles you have found hard to read. Your feedback will support us to advocate for readable material. The campaign will run from June to 30 September 2015.

All information collected will be kept confidential and will only be used to assist the work of Sight Loss Services Charitable Trust. The form should take less than 5 minutes to complete and can be accessed using the following link as many times as you need:

 

https://www.surveymonkey.com/s/makeitreadable

Each complete example of unreadable material will put you in the monthly draw to win a $100 grocery voucher. The more entries you make, the greater your chances of winning!

If you have any questions about the online form or would prefer to receive a paper version with a postage paid envelope please contact Paula Daye at: This email address is being protected from spambots. You need JavaScript enabled to view it. or 0275317092

Thank you in advance for your contribution to the Make-it-Readable campaign.